MAO Giftshop | interiordesign

MAO gallery shop

A live project based at one of the UK’s most exciting and influential contemporary arts organisations. Redesigning the gallery gift shop to create a more cohesive and professional look in line with the rest of the gallery. This project involved a lot of custom pieces designed by myself in collaboration with the in house production team making it completely unique. The project was carried out in February 2019 and was executed in it's entirety by myself and Modern Art Oxford employees.

For full information on this project, check out the design report here.

DESIGN REPORT

SketchUp Overview Initial visual showing a general overview of the intentions for the refit.	Books and Gifts Final overview of the main space dedicated to books and gifts.
Bookshelves and Wrapping An initial visual showing the new positioning for the cards and gift wrap, the shelf designs were later changed to customised shelving more in line with furniture in the rest of the gallery.	Cards and Wrapping Final view of the new cards and gift wrap area including the custom made shelving and wrap rack made in house.
Cards and Wrapping Two A second view of the cards and gift wrap in their new home, as well as the use of the cabinets below as display space.	Showcase SketchUp Initial visual showing the showcase cabinet with new visual merchandising to in keep with the colour scheme.
Showcase tables Grouping the showcase products together and having them on their own individual tables draws attention to the gift shop's current feature artists.	Jewellery SketchUp Initial visual showing new, more prominent, positioning of the jewellery display and making use of different heights on the new cabinets.
Jewellery Jewellery in it's new position behind the false wall, plus much improved storage.	Edition Wall SketchUp Initial visual showing how the higher wall space can be used to display more of the limited edition prints and make them a feature with MAO publications displayed underneath.
Edition Wall A much improved display of limited editions and MAO publications. Magazines were also moved over here because they have a similar customer base.	Edition s Wall Close Up A close up view of the edition wall and MAO publications.
Desk SketchUp An initial visual showing the new position of the desk away from the main doors and improved storage to keep the space looking tidy.	Peg Board Visual Initial Visual showing how the use of a pegboard wall and higher bookshelves will better utilise space on the back wall which has the largest surface area.
Pegboard Wall Long view of the pegboard wall used to display gifts. The position of the shelves, pegs and boxes can be changed depending on current stock.	Pegboard Close Up A close up view of the modular pegboard wall painted in MAO brand colours.
Entrance Way Visual An initial visual to show how wayfinding would be improved by the addition of a false wall in the entrance way to direct people and create better traffic flow around the gallery.	Modular Shelving Completely modular bookshelves and storage here can change with stock and allow the shop to keep a fresh and constantly changing look.
Top View One SketchUp Concept Overview	Top View Two SketchUp Concept Overview

Some background from MAO: https://www.modernartoxford.org.uk/shop-redesign/

Panoramic View of Completed Gift Shop

initial design video

Completed project video

BACK TO PORTFOLIO

MAO gallery shop

DESIGN REPORT

SketchUp Overview

Initial visual showing a general overview of the intentions for the refit.

Books and Gifts

Final overview of the main space dedicated to books and gifts.

Bookshelves and Wrapping

An initial visual showing the new positioning for the cards and gift wrap, the shelf designs were later changed to customised shelving more in line with furniture in the rest of the gallery.

Cards and Wrapping

Final view of the new cards and gift wrap area including the custom made shelving and wrap rack made in house.

Cards and Wrapping Two

A second view of the cards and gift wrap in their new home, as well as the use of the cabinets below as display space.

Showcase SketchUp

Initial visual showing the showcase cabinet with new visual merchandising to in keep with the colour scheme.

Showcase tables

Grouping the showcase products together and having them on their own individual tables draws attention to the gift shop's current feature artists.

Jewellery SketchUp

Initial visual showing new, more prominent, positioning of the jewellery display and making use of different heights on the new cabinets.

Jewellery

Jewellery in it's new position behind the false wall, plus much improved storage.

Edition Wall SketchUp

Initial visual showing how the higher wall space can be used to display more of the limited edition prints and make them a feature with MAO publications displayed underneath.

Edition Wall

A much improved display of limited editions and MAO publications. Magazines were also moved over here because they have a similar customer base.

Edition s Wall Close Up

A close up view of the edition wall and MAO publications.

Desk SketchUp

An initial visual showing the new position of the desk away from the main doors and improved storage to keep the space looking tidy.

Peg Board Visual

Initial Visual showing how the use of a pegboard wall and higher bookshelves will better utilise space on the back wall which has the largest surface area.

Pegboard Wall

Long view of the pegboard wall used to display gifts. The position of the shelves, pegs and boxes can be changed depending on current stock.

Pegboard Close Up

A close up view of the modular pegboard wall painted in MAO brand colours.

Entrance Way Visual

An initial visual to show how wayfinding would be improved by the addition of a false wall in the entrance way to direct people and create better traffic flow around the gallery.

Modular Shelving

Completely modular bookshelves and storage here can change with stock and allow the shop to keep a fresh and constantly changing look.

Top View One SketchUp

Concept Overview

Top View Two SketchUp

Concept Overview

Panoramic View of Completed Gift Shop

initial design video

Completed project video